Is Benefit's new Brow offering really Ka-wow?
- Sarah Vu
- Aug 2, 2016
- 2 min read

As you all may have heard, Benefit recently launched a whole new collection based solely on one area of your face, the frame of your face, the eyebrows! Now every lady knows that your eyebrows can make or break your entire look so finding the ultimate brow product is essential. Benefit, through years of research (probably), have decided to take on that mighty challenge to make sure that every girl, woman and lady walks away with the perfect set of eyebrows.
With that said, their new collection has a million and a half offerings so I think I'll just concentrate on one product today, the Ka-Brow.
This is a little pot of gel (similar to gel eyeliners but specifically formulated for eyebrows) that comes with a small angled brush in the lid which makes it handy for travelling. The brush itself isn't anything to write home about but it does the job and that's all anyone can ask of it, right?
Anyway, the Ka-Brow comes in six different shades, one for almost all ethnicities. Benefit seems to really be trying to diversify its customer base which is really great. Bravo, Benefit, Bravo *slow claps for 5 min*.

Opinion: This is my holy grail of Brows. Yep, I said it! This product is a little pot of magic. I think those Benefit scientists are actual wizards. This is literally the best thing to happen to my brows since I was introduced to my first pair of tweezers.
It's a little similar to Benefit's Brow-Zings, which I had used religiously for the past few years. It's almost like they put the wax and powder from Brow-Zings into this pot, along with a few other magical ingredients, and went Ka-Brow!
The finish that I get from this is something that I've been trying to achieve since forever and this is finally the product that gives that HD brow effect without being too fake or drawn on like the actual HD brow treatment.
Shade: I'm shade no.3 which is the perfect shade for my light black (not brown) asian eyebrows. I expect that this shade is good for lighter hair colours too because it is light enough to be buildable and dark enough to make a serious impact.
Time to apply: It takes me roughly 5 min for both eyebrows because I like to build it to avoid the drawn on look. The learning curve isn't too bad. It took me maybe 2 tries to get the right amount of strength and accuracy with the handle brush.
Value: 26 euros in Boots which is a decent price to pay for perfect brows and I expect the pot to last me a longgggg time.
To get or not to get: If I were you, I'd run out and get it right now! Actually, because I'm such a lazy arse, I'd order it online right now! Its a yes from me.
10/10
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